Meta, TikTok, and Google Ads

yosef diasads

measured all the way to closing

Paid Ads Specialist with 5+ years in digital marketing. I manage ads from account setup to reporting, with clear targets set from day one.

Ads built for leads and sales

10.8xROAS on a franchise campaign, Jan–Oct 2026
From Rp3M/monthLet's talk
About me

“I don't just run ads. I measure every rupiah all the way to a closing, not just the click.”

Photo of Yosef Bartolumeus Dias

I'm Yosef Bartolumeus Dias, Digital Marketing Supervisor at Anemone Indonesia in Denpasar, Bali. For the past three years I've focused on paid ads, from lead generation all the way to franchise sales.

Before that I created content, hosted live selling, and wrote for SEO. That's why I know great ads need clean numbers and creative that makes people stop scrolling.

Let's talk
Meta AdsTikTok AdsGoogle AdsInstagramTikTok

Rp130M in ad spend became Rp1.41B, and every rupiah was tracked

A lead generation case study for a national children's education franchise brand, January–October 2026. The goal was prospective partners who actually pay, not just cheap leads.

From budget to closing

Ad spendRp130M
Marketing qualified leads (MQL)191

23% went on to pay a booking fee

Booking fees44

57% of bookings proceeded to full payment

Franchise partners closed25
Realized revenueRp1.41B

Ad cost per closed partner was Rp5.2M, for a partnership worth about Rp55M.

Monthly ad spend vs revenue

Ad spendRealized revenue

Numbers above the bars show monthly ROAS. Most October leads are still in progress, with another Rp247.5M in pipeline not yet paid.

A leaner second half

Jan–JunJul–Oct
Ad spendRp72.0MRp58.3M
MQLs84107
Cost per MQLRp858KRp545K

In 4 months: more MQLs on a smaller budget, with cost per MQL down 36%.

What I did

  • Ran Meta Ads and TikTok Ads to attract prospective partners.
  • Aligned lead criteria with the sales team.
  • Tracked the funnel through to full payment, not just cost per lead.
  • Monthly reports: spend, MQLs, bookings, closings, ROAS, and acquisition cost.

Previously, the same campaign produced 1,400+ leads per month at a CPL as low as Rp5,000.

Yosef Bartolumeus Dias presenting campaign results 4 stageshandled from setup to reporting

All of your paid ads work in one pair of hands, with targets agreed from day one.

See pricing

Services

  1. Account and tracking setup

    Ad accounts and conversion tracking set up so every rupiah can be measured.

  2. Research and strategy

    Targets, audiences, and campaign structure built around your business goals.

  3. Execution and optimization

    Campaigns launched, creatives and audiences tested, and budget shifted to what works best.

  4. Reporting and analysis

    Reports that explain what worked, what didn't, and what comes next.

Why choose me as your Paid Ads Specialist

Rp1.41BRealized revenue from Rp130M in ad spend over 10 months.
25Franchise partners closed.

My journey

  1. Anemone IndonesiaSpecialist, then Supervisor, 2023–present
  2. CV. 72 BatikContent Creator, 2022–2024
  3. PT. Bangun Digital NusantaraSEO Content Writer, 2021
  4. Rumah MesinSEO Specialist (intern), 2019
−36%Cost per MQL in the second half.
1M+Views on viral content across TikTok and Instagram.
Rp100M+Monthly sales through live commerce for a batik brand. I know what kind of content makes people buy.

Two ways to work together

Pick the plan that matches how your brand wants to share risk. Ad budget is paid directly to the platforms and is separate from my fee.

All-in monthly

Rp4M / month

All of your paid ads work handled, from account setup to reporting and performance analysis.

  • Meta Ads, TikTok Ads, and/or Google Ads
  • Account and tracking setup
  • Strategy, execution, and ongoing optimization
  • Target-driven reporting and analysis
Choose this plan

Base fee + success fee

Rp3M / month + % per closing

The same scope as the all-in plan, plus a success fee on every closing. We agree on the percentage together.

  • A good fit for brands with high transaction values
  • What counts as a closing, and how it's tracked, is agreed upfront
  • My interests are aligned with your sales results
Discuss a success fee
FAQ

Frequently asked questions

Ask me directly
Does the fee include the ad budget?

No. Your brand pays the ad budget directly to the ad platforms. My fee of Rp4M or Rp3M per month is separate from that budget.

How is the success fee calculated?

The success fee is a percentage of every closing that comes from the ads. We agree on the percentage, what counts as a closing, and how it's tracked before we start.

Which ad platforms do you handle?

Meta Ads (Facebook and Instagram), TikTok Ads, and Google Ads, depending on your needs and business goals.

What's included in the reports?

Ad spend, lead volume, lead quality, conversions through to closing, ROAS, and acquisition cost, plus analysis of what worked and the plan for next steps.

What kind of business is the best fit?

Businesses that want to measure ads all the way to sales, especially lead-driven ones like franchises, services, and high-value products.